Pure Flow Partners

Small businesses built our communities.
We help them keep them.

A differentiated brand. Unforgettable customer experiences. Affordable AI execution. Everything an independent needs to compete with the chains, and everything a community needs to grow together.

60 years combined experienceIndependents. Districts. Destinations.

What we do

We turn visitors into evangelists.

Most visitors pass through. A shop, a district, a waterfront gets a moment of their attention and then they are gone. Our work is the uplift in between. We design the brand, the experience, and the follow-through that turn a first time visitor into someone who posts about it, tells a friend, and books the return trip. Every service group below is built to move people one step further along that arc, from passing through to raving about it to coming back.

One belief

National chains have the budgets. Independents and the communities that hold them together have the soul.

We uncover what is already there but dormant. The character of a street, the story of a family-owned shop, the pride of a waterfront. Then we grow it through community. One independent light becomes a row of them. A row becomes a destination. A destination becomes a place people do not just visit, but belong to, return to, and carry with them. That is the soul we protect, and that is what we build around.

For Independents

Small Business

Brand, visibility, retention, and AI marketing built for independents. Start with local visibility, grow into a full AI marketing team you approve in fifteen minutes a week.

  • P1 to P4 subscription tiers ($199 to $1,499 / month)
  • Small Business Alliance for 3 to 5 anchors sharing progressive, shared experiences
  • Add-on projects: brand kits, campaigns, audience setup, outreach

For Communities & Destinations

Communities

For any community that wants visitors to explore its downtown, waterfront, or port and leave raving. Fully managed discovery, measurement, and promotion. Powered by Ashore Local. We build it, run it, and report on it.

  • Discover and Discover + Promote monthly subscriptions
  • District Alliance for 3 to 5 anchor partners
  • Marquee activations for festivals and civic events

For Ports, Waterfronts & Downtowns

Guided Tours

Ticketed, self-guided immersive tours. Great on their own, and even better inside Ashore Local. AI narration, custom scripts, photography, and route design. One hop-on hop-off route can host several tours across a district.

  • Starter to Marquee tiers, 8 to 40 self-guided tours
  • One-time build fee, annual or monthly license
  • Revenue-share option in place of the annual license

For Brands, Sponsors & Venues

Activations

Immersive brand, sponsor, and event experiences guests play rather than just attend. Custom story, challenges, staff redemption tooling, and a first-party guest list you keep.

  • Stand-alone custom brand and sponsor builds
  • Marquee activations for Ashore Local subscribers
  • Optional physical kits, artwork, and on-site coordination

The approach

We start where others don't.

Most agencies start with tactics. We start with identity, then move outward through experience, execution, and measurable impact.

01

Identity

Uncover who you are at your core, and translate it into a brand that a customer feels in ten seconds.

02

Experience

Design the moments before, during, and after the sale that a chain can never replicate.

03

Execution

Affordable AI content, campaigns, and audience workflows that make a small team look like a big one.

04

Impact

Measure what matters. Repeat customers, referrals, revenue, and a community that shows up for you.

The team

Meet the people behind the work.

Peggy Kaelin and Evee Burgard, founders of Pure Flow Partners

Peggy Kaelin

Evee Burgard

PK

Peggy Kaelin

Hospitality & Customer Experience Strategist

30 years of leadership in luxury hospitality and sales. Peggy helps small businesses craft unforgettable customer experiences that turn first visits into loyal communities.

LinkedIn →
EB

Evee Burgard

Identity & Brand Strategist

30 years of marketing and growth leadership in high-tech. Evee helps small businesses uncover who they are, sharpen what makes them different, and translate it into brands and communities that grow on their own terms.

LinkedIn →

We don't work with everyone.
Just a handful of extraordinary places and people.

You do not need to become someone else to stand out. You need to clearly define who you already are, and build from there.